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Group of Danes apologising to refugees for hostility in government ads

Lucie Rychla
September 10th, 2015


This article is more than 9 years old.

Publishing a new version of the controvesial advert, ‘People Reaching Out’ wishes to express compassion to anyone fleeing a war

In response to an advert posted by the government in four Lebanese newspapers on Monday warning potential refugees not to come to Denmark, a group of Danes have decided the message needs a little P.S. – a new ad of their own.

Using the original text, the protest group have added a short handwritten message in red, saying: “PS! Sorry for the hostility towards refugees expressed here. As ordinary Danes we wish to extend our sympathy and compassion to anyone fleeing war and despair. #Peoplereachingout.

The new ad will be printed in the same Lebanese newspapers as the government’s original.

You are not welcome here
The government advert informed readers that rules towards refugees in Denmark have been tightened and social benefits for newcomers have been cut down by up to 50 percent.

It also stated it will not be possible to get family reunification in Denmark during the first year.

The counter advert was designed by an advertising expert, Frederik Preisler, and the group behind it are currently seeking funds to have it printed. Some 200,000 kroner is needed.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”