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Novozymes experiencing problems in the US

Lucie Rychla
September 9th, 2015


This article is more than 9 years old.

Due to new preferences in the market, the company is counting significant financial losses

Novozymes, the world’s largest producer of industrial enzymes, has scaled down its growth forecast for 2015 in August.

The company has been experiencing problems selling enzymes to detergent producers in the United States.

American consumers value having scented detergents above having ones that were made using environmentally friendly-enzymes, and this has led to a considerable dent in its earnings.

According to Andrew Fordyce, the executive vice president of business operations at Novozymes, the solution to the crisis lies in aggressive innovation.

A bump in the road
“It is not a general trend, but more of a bump in the road. One particular customer, who is important in the United States, has decided to take a different direction towards so-called freshness through perfume,” Fordyce stated.

“We continue to invest in aggressive research and development, which can help our household care business grow both in the US and around the world.”

Novozymes is currently trying to counteract the short-term losses by getting new innovation out faster.


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Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

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At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”