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Tissue manufacturer behind bicycle stunt

Rossen Research
September 4th, 2015


This article is more than 9 years old.

Copenhageners awoke to some fluffy bicycle seat modifications last week

Copenhageners woke up to modified bike seats (photo: Eventforce )

Were you one of the thousands of Danes who got an unexpected woolly bottom?  The stuntmen responsible for your speckled posterior have now come clean on Facebook.

Scores of Danes woke up last week to a strange sight: thousands upon thousands of bicycle saddles in downtown Copenhagen were covered in soft white wool.
From Rådhuspladsen to Kgs Nytorv, every single bike saddle had been reupholstered, and what’s even more strange, the perpetrator, as caught by one bystander on camera, was seemingly a 6 foot-tall white lamb.
Fluffy Finish fun
A video going viral on Facebook right now has all the answers: the strange happening was actually a stunt carried out by the Finnish toilet tissue manufacturer Lambi, which is currently celebrating a 50-year anniversary.
So rather than spreading soft vibes in the media, Lambi is directly targeting Danes with sore behinds in traffic, and the event-makers behind the stunt are thrilled to see the reception the stunt is getting online.
“Currently the video has been played over 40,000 times with about 230 likes and nearly 100 shares, so we’re happy to see that people got excited rather than offended that we fiddled with their bikes”, said Sara Qvist of Eventforce.
The culprit in action (photo: Eventforce)

The culprit in action (photo: Eventforce)


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”