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Subway making massive push in Copenhagen

Christian Wenande
August 24th, 2015


This article is more than 9 years old.

Sandwich giants looking to increase its non-existent presence in the capital

A similar scene could be playing out in Copenhagen in the near future (photo: Stywiz)

The US-based sandwich chain Subway has revealed it intends to open upwards of 50 new outlets in the Greater Copenhagen area in the near future.

The chain has already identified five locations it finds attractive, and now it is looking for potential franchise owners.

“Copenhagen is the only city of its type in the world that doesn’t have a Subway,” Gustav Engström, the head of development for Subway in Denmark and Sweden, told Ekstra Bladet tabloid.

“We are in 100 nations and there isn’t a good reason why we aren’t in Copenhagen. Because we have zero outlets at the moment, it could be over-optimistic to say we want 50, but I’m sure we’ll get to 50 in Copenhagen. It’s just a matter of time.”

READ MORE: New American burger chain coming to Denmark

Competition for Sunset Boulevard
There are just three Subway outlets – in Vejle, Kolding and Aalborg – in Denmark at the moment.

Denmark’s largest sandwich chain, Sunset Boulevard, which is headquartered in Esbjerg, has 40 restaurants across the nation.

The first Subway branch opened back in 1965 in the city of Bridgeport, Connecticut in the US. Today, the chain has over 43,000 outlets worldwide.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”