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Business

Electronics price war on the way in Denmark

TheCopenhagenPost
August 17th, 2015


This article is more than 9 years old.

New store could help reduce prices across the board

Jesper Boysen knows he has an uphill battle ahead of him (photo: Expert)

Expert Retail Denmark, the company behind the electronics chain Expert, will open up a new warehouse-type store in Glostrup called Power on Thursday, and plans are in the works for 24 more.

The entry of Expert into the market should benefit consumers in terms of lower prices and better service, according to retail watchers.

“According to the plans we’ve seen, lower prices are not the only competitive arena they plan to compete in,” Mette Skovgaard Frich, a spokesperson for Retail Institute Scandinavia, told TV2 News.

“It appears to be a completely new concept in which  customers can handle and experience the electronics.”

Electronic wars
Frich said that Power has promised customers much better customer service and lower prices.

“The marketing efforts will be in full force,” said Frich. “They are letting people know what they are doing in advance as a charm offensive to come out on top.”

Jesper Boysen – the head of Expert Retail Denmark, who left Elgiganten for Expert Retail – knows he has an uphill battle ahead and that it will cost money to break into the Danish market. But he is confident Expert’s owners have deep enough pockets to handle a retail street fight.

Consumer council Forbrugerrådet said the competition will be good thing for Danish consumers.

“It is positive when someone enters the marketplace and can stand up to the other big stores,” said Martin Salamon, Forbrugerrådet chief economist.

“There will be a larger and wider selection, and the prices are already starting to go down.”

READ MORE: Electronics giant arrives in Denmark

Historically, the price for electronics in Denmark has been higher than in other European countries, even though there are already a number of chains located in the country.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”