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Out and About: Swapping the runway for a round table

Ella Navarro
August 16th, 2015


This article is more than 9 years old.

(All photos: Ella Navarro)

 

Fashion Week was not all about the runways. Easy Size, an interactive guide that predicts your correct clothes sizes to improve your online shopping experience (easysize.me), rounded up some fashion experts for an afternoon of talks and networking.

Among those present were Manou Messman, who discussed the gap that exists nowadays between fashion and consumers; Google Retail’s manager for Denmark, Lise Elbaek-Jespersen, who brought to the table how fast fashion has transformed with the digital era and this is “as slow as it will get”; and Gulnaz Khusainova, the CEO and founder of Easysize, who advised that with precise information, brands can provide a better service and therefore improve the online experience of their consumers.

A roundtable of discussion followed, with representatives from brands such as Wood Wood, Katoni, Fashion Finder, Atosho and The Cloakroom, where it was generally agreed that while buying online has its charm, there is nothing like the feeling you get when you are returning home with bags full of new clothes.

 

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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”