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Pandora still booming

TheCopenhagenPost
August 11th, 2015


This article is more than 9 years old.

Jewellery giant expects to open 375 new stores this year

Opening this box has been very profitable (photo: Kkjwiki)

Money continues to pour into the coffers at jewellery colossus Pandora. Newly released financial figures for the first six months of the year show the company adjusting its projected turnover for 2015 up to 16 billion kroner – 1 billion kroner more than anticipated.

In the second quarter alone, Pandora’s net profit was 910 million kroner, compared to  662 million kroner in the second quarter of 2014.

The company attributed the growth to increased revenue and favourable exchange rates.

READ MORE: Pandora records stellar financial results

Revenue in the Americas rose by nearly 44 percent, sales in Europe increased by 38 percent, and revenue in Asia Pacific grew by just over 44 percent when measured in Danish kroner.

Overall, turnover was up 41.4 percent when measured in Danish kroner, or about 25 percent when measured in the local currencies of the store’s location.

Specialty shops the key
The company’s concept stores contributed significantly to the increased turnover – sales in those specialty shops increased by 54.7 percent and amounted to 59.3 percent of total revenue.

Pandora plans to continue the expansion of its store network and now expects to add more than 375 new concept stores in 2015, up from its previous forecast of 325.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”