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Baresso sold to investment group

Christian Wenande
June 22nd, 2015


This article is more than 9 years old.

Denmark’s largest coffee shop chain was founded in 2000

Baresso has 47 shops across Denmark (photo: Baresso)

Denmark’s largest coffee shop chain Baresso has been sold to the international investment company JAB Holding.

Baresso Coffee has opened a total of 47 coffee shops in Denmark since it was founded in 2000 by Kenneth Luciani, who is pleased with the deal.

“Due to our strong brand, relevant locations and our barista-driven culture, we are proud to have attracted one of the world’s largest privately-owned and long-term investors in branded speciality coffee,” Luciani said.

“Along with our fantastic colleagues, we look forward to further developing Baresso and serving the best barista-made coffee in Denmark.”

Luxembourg-based JAB Holding – which just recently also acquired the Swedish coffee chain Espresso House – maintained that Baresso complemented the company’s portfolio of leading premium coffee retailers.


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Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

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At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”