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Sorting out the problem that Nestle put on ice

TheCopenhagenPost
June 16th, 2015


This article is more than 9 years old.

Since being taken over by Danish owners in 2013, ice cream home delivery company Hjem-Is has jumped into the black

Profits are coming home for Hjem-Is (photo: dumbfoundling)

Nestle offloaded its ice cream delivery company Hjem-Is to Danish buyers at the end of 2013, and since then the company has turned red ink into black.

The annual report for 2014 – the first under the new ownership – showed earnings of 12 million kroner and a pre-tax profit of 7.2 million kroner.

Under Nestle’s ownership in 2013, it made a loss of just over 15 million kroner.

“We are very satisfied with the results of the first year of the merger of the companies Hjem-Is and Viking Is,” said company head Frank Jorgensen Waller.

Synergy and new products
Viking Is had been a branch of the Hjem-Is group, but the acquisition of Hjem-Is from the Nestle Group combined the two companies into one.

The company said that focusing on the integration of the companies and new products contributed positively to the bottom line.

“We have, for example, invested in what we call five event cars, as we call them, where along with ice cream customers can buy things like coffee, water and sandwiches,” said company manager Per Roth.

“People will see them at festivals and beaches and other places where people are when the weather is good and they are not home when the Hjem-Is truck comes.”

READ MORE: Arla and Premier Is in joint venture to bring fro-yo to the masses

The outlook for the company’s 2015 financial statements are slightly lower than for 2014 and expected to be in the order of 4-6 million kroner.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”