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Bilka introduces MobilePay in all stores

TheCopenhagenPost
June 16th, 2015


This article is more than 9 years old.

Starting from Thursday it will be possible to pay by mobile phone at the country’s stores

Eggs and bacon on the iPhone (photo: MobilePay)

After a test period in selected supermarkets, Dansk Supermarket said that it will offer MobilePay at all Bilka stores from Thursday.

Dansk Supermarked spokesperson Mark Nielsen explained that mobile payment is a natural step.

“It is just as easy and intuitive to use MobilePay at the checkout, as it is to transfer money to a friend,” Nielsen told Jyllands-Posten.

“In Horsens, which already has MobilePay, we can see that both young and old people are using their phones to pay.”

International attention
Nielsen said that so far only a limited number of customers are using MobilePay, but the “number will grow when people become more accustomed to it”.

Since Dansk Supermarked introduced the trial version of MobilePay in March, the plan has attracted international attention.

Journalists and retail people from Germany, China, Spain, the UK and Finland have visited to see how MobilePay works.

READ MORE: Mobilepay now accepted at some supermarkets

“They have all been impressed by how easy and fast it is,” said Steffen Skov Larsen, a project leader at Dansk Supermarked. “People have been pleasantly surprised and have a hard time believing that it really is that easy.”


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Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

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At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”