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Joe & the Juice plans massive expansion

Pia Marsh
June 16th, 2015


This article is more than 9 years old.

Danish juice chain plans to open around 50 new stores following a successful business year

With strong financial results in the bag, Danish juice chain Joe & the Juice is now planning to open several new stores in both existing and new markets later this year.

According to the Joe & the Juice’s recently published financial statements for 2014, it expects to expand its branch network by 65 percent in 2015.

“Management has positive expectations for the coming financial year. International and domestic activities will be intensified, with an expected increase in the total number of branches from 79 to 130,” the financial statement noted.

The expansion also applies to the US, where the chain currently has one store in New York, as well as Asia, where Joe & the Juice currently has a store in Singapore and one in Seoul in South Korea.

From minus to plus
Juice chain founder Kaspar Basse reveals that the company is also celebrating a profit of 21.8 million kroner for the 2013-14 financial year – a big jump from a  profit of 7.2 million kroner in the previous financial year.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”