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Dansk Supermarked buys Wupti.com

TheCopenhagenPost
May 20th, 2015


This article is more than 9 years old.

Supermarket chain takes major step into the digital world

Dansk Supermarked now owns wupti.com (Photo: wupti.com)

Dansk Supermarked has purchased the Danish online store Wupti.com from 3C Retail owner Niels Thorborg. 3C Retail is also behind the companies L’easy and Inspiration.

Dansk Supermarked head Per Bank has previously expressed an ambition to become a leader in e-commerce, and the purchase of Wupti.com moves Denmark’s largest retail company another step in the digital direction.

“The synergies between Wupti.com and our existing online stores, including Bilka.dk, gives us the potential to develop both significantly over the coming years,” said Bank.

“We are a Danish company, and it is our ambition to win back some of the revenue that currently leaves the country and is spent in foreign web shops.”

Short and intense negotiations
Thorborg said that negotiations with Dansk Supermarked had been “short and intense”.

“We are very proud to have helped to develop one of Danish e-commerce’s strongest platforms,” said Thorborg.


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Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

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At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”