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Last truckload of homegrown Aalborg Rød Aquavit leaves town

TheCopenhagenPost
April 20th, 2015


This article is more than 9 years old.

Production moved to Norway after 84 years in Aalborg

Aalborg spirits will no longer be made in their namesake city (Photo: Lemsipmatt)

The final truckloads of Aalborg Rød Aquavit and Gammel Dansk pulled out of Aalborg today at around 10 this morning. Henceforth, the Danish icons will be produced in Norway.

“It’s a sad day,” Lars Kragelund, the technical director of the Norwegian company Arcus Group, which owns De Danske Spritfabrikker, the producer of the famous spirits, told DR Nyheder.

Arcus Group has chosen to move the production to an area outside of Oslo that offers more space and lower production costs.

Keeping the name
The distiller has been located in Aalborg for 84 years.

“We are losing a significant industrial company that has been part of Aalborg’s brand for many years,” said Aalborg mayor Thomas Kastrup-Larsen. “Many of us are sad.”

Even though it is no longer made in Aalborg, Aalborg Aquavit will keep its trademark name.

“It is a very important brand that is worth a lot of money,” said Kragelund.

READ MORE: Genuine Danish booze – soon to be imported from Oslo

Arcus Group is working to create an interactive museum and a micro-distillery at the Aalborg location.

The 14 employees at the plant will lose their jobs.


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Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

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At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”