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Business

Netto is scaling up its operations

admin
February 5th, 2015


This article is more than 9 years old.

The popular Danish discount chain invests in renovations and new stores as competition cuts back

As its competition scales down, Denmark's largest supermarket chain Netto is planning to open 15 new shops this year.

Additionally, the supermarket chain plans to renovate or move up to 40 of its current stores to new locations.

Fresh produce = more space
According to Brian Seemann, the country manager of Netto in Denmark, the company enjoyed a particularly successful Christmas and New Year sale.  

Recently, the supermarket chain has been increasingly focusing on selling fresh produce, such as vegetables, fruits, bread and meat, which require more storage space.

The first new Netto store already opened its doors last week just south of Aarhus. 

READ MORE: Supermarkets dropping unsustainable shrimp

Kiwi and Fakta are scaling down
In contrast, Netto's competitors Fakta, owned by Coop, and Kiwi, owned by Dagrofa, have announced they will close 13 unprofitable stores each. 

Kiwi, however, plans to open new stores in other locations over the course of 2015.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”