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Bad news for chocoholics in Denmark

admin
February 4th, 2015


This article is more than 9 years old.

Price of cocoa pushing up prices

The rising prices of cocoa and almonds is forcing Denmark's biggest producer of candy and chocolate, Toms Chokolade, to increase the price of some of its most popular products.

The price of favoured products such as 'guldbarrer', 'guldkarameller', 'chokoladeskildpadder' (their chocolate turtles with filling) and marzipan bread are among the items set to go up.

”We've seen the price of cocoa rise over a long period of time, and a natural consequence of that has been to increase the price of our products,” Lars Christensen, the marketing head at Toms Chokolade, told Metroxpress newspaper.

”The price hikes will primarily occur with our chocolate and marzipan products, as it is cocoa and almonds that have risen in price.”

READ MORE: Chocolate giant questioning future in Denmark

Up 21 percent 
Christensen went on to reveal that the prices will go up sometime this spring. Earlier last year, Toms revealed it was considering pulling out of Denmark because of the high duties and taxes imposed on the industry here.

According to figures from national stats keeper Danmarks Statistik, the price of cocoa in Denmark has shot up by 21 percent since 2010 and the rising prices are having consequences throughout the industry.

The US and British confectionery giants Mars and Cadbury reacted to cocoa prices reaching their highest levels in three years last autumn. Mars increased the price of its products, while Cadbury reduced the weight of its products by 10 percent without adjusting its prices.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”