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Nordea has the best Nordic bank brand

admin
February 2nd, 2015


This article is more than 9 years old.

Danske Bank was the top Danish bank brand

Nordea has the most valuable brand in Scandinavia, according to the annual Banking 500 report by Brand Finance (here in English).

The Sweden-based bank has a brand value of about 44.1 billion kroner, although it dropped five spots in the world rankings compared to last year from 32nd to 37th. Norwegian bank DNB was the second-best performing Nordic bank (66), closely followed by Svenska Handelsbanken (67).

Danske Bank is the top Danish bank in terms of brand value, ranked 72nd in the world with a brand value of about 18.8 billion kroner. Nykredit was ranked number two at 191, while the third-best, Jyske Bank, is in the ascendancy, shooting up from 285th to 248th.

Sydbank (411) and Spar Nord (485) rounded up the Danish banks on the list.

READ MORE: Nordea fund invests big in city nature

Finnish bank's brand soars
The quickest-growing bank on the Nordic market was Finnish bank OP Financial Group, which increased its brand value by 57 percent compared to last year.

Topping the global brand value for banks once again was the US bank Wells Fargo, which has a brand worth about 230 billion kroner. Chinese bank ICBC came second, while British bank HSBC was third.


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Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

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At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

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Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”