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Business

Novo Nordisk reports recordbreaking year

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January 30th, 2015


This article is more than 9 years old.

Strong sales and favourable price development result in record profits

It was a bumper year for the medicinal mammoth Novo Nordisk. The company has posted a pre-tax profit of 34.5 billion kroner off revenue of 88.8 billion kroner – an increase in turnover of 8 percent on 2013.

Jyllands-Posten calculates that this equates to earning 4 million kroner per hour, day and night over the whole year.

An important year in 2015
Lars Rebien Sørensen, the head of Novo Nordisk, expressed satisfaction this morning. "We are pleased with Novo Nordisk's financial performance in 2014 – a more challenging year than usual,” he said.

“Levemir and Victoza drove most of our sales growth, and our new long-acting insulin Tresiba continues to perform well. 2015 will be an important year for us with the first launches of Saxenda and Xultophy as well as significant results from our late-stage development portfolio."

The US dollar exchange rate contributed to a favourable price development for the company, with sales in North America up 11 percent.

Progress in America is set to continue following the FDA approval of the obesity drug Saxenda in September.

READ MORE: Thumbs up for Novo Nordisk obesity drug


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”