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Fake Danish biscuits being sold in China

admin
January 29th, 2015


This article is more than 9 years old.

The Danish biscuit producer Kelsen has launched a case against a competitor for copying its Danish butter cookies and selling them on the Chinese market.

Indonesian consumer goods giant Mayora's product is called 'Danisa Traditional Butter Cookies'. The tin professes to be an "original Danish recipe" and has a royal crown printed on it, much like Kelsen's product.

The food products authority, Fødevarestyrelsen, has helped Kelsen by measuring the contents of Mayora's product.

”Under half of the fat in the Indonesian cookies is butter,” Brian Rønsholdt, the head of Kelsen, told DR Nyheder.

”With the new government's arrival a couple of years ago, the Chinese have strengthened their focus on the food product legislation. Our case will be a little easier to run in the Chinese system than earlier.”

READ MORE: Exports to China nearly double in four years

Royal hand?
Kelsen was purchased by the US food giants Campbell Group in 2013 and that will help the case move along.

And the Danish Royal Family might lend a hand as well due to Mayora using the Danish royal crown on its products, which is illegal without prior approval.

Mayora is a player in the Danish market as it recently purchased the north Jutland biscuit company Tylstrup Kager.

Kelsen is based in Nørre Snede in Jutland.


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Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

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At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”