75

News

Danes increasingly streaming their TV consumption

admin
January 23rd, 2015


This article is more than 9 years old.

More and more Danes are streaming when watching TV, according to a new media development report (here in Danish) by national broadcaster DR.

Denmark's consumption of 'TV on demand' for 2014 increased by 38 percent compared to 2013 and streaming made up 17 percent of Denmark's total TV consumption, the report found. Meanwhile, the traditional consumption of TV fell by seven minutes on average per household.

“In particular, those who stream use less time watching traditional TV, the radio is consumed more digitally and the net has become more mobile,” the report found. “The social media are also beginning to influence our media consumption.”

“The media consumers are becoming more digital, and that goes for all age groups – from the youngest children swiping on their parents' tablets, to the elderly keeping in contact with friends and family on Facebook.”

The report found that, on average, Danes spend 2.53 hours per day watching traditionally-broadcasted TV last year, a fall of 4 percent compared to 2013 and a drop of 12 percent compared to 2012.

READ MORE: Streaming music massive in Scandinavia

DR struggling
The big winners of the shift are Netflix and YouTube, which are far ahead of the free DR streaming service DR TV.

On average, Netflix takes up 15 minutes of time per day for Danes over the age of 12, while YouTube takes up six minutes, Viaplay 2 minutes, DR 2 minutes and TV 2 Play just one minute. The figures for HBO Nordic are so low that they are registered as zero minutes.

The report also revealed that 11 percent of the adult population in Denmark aged 15-75 said that they had considered signing on to a smaller TV package at home, or completely dropping the TV signal altogether.


Share

Most popular

Subscribe to our newsletter

Sign up to receive The Daily Post

















Latest Podcast

A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”