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Christmas gifts bought online more popular than ever

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December 23rd, 2014


This article is more than 10 years old.

Two billion kroner spent during ‘jule’ period this year

More Christmas presents than ever before in Denmark are being bought online, according to new figures from the Danish e-Trade association Foreningen for Dansk Internet Handel (FDIH).

The figures showed that 70 percent of online shops have enjoyed more Christmas sales than last year and Danes have spent two billion kroner online during the ‘jule’ period this year, which means that every fourth kroner spent on presents has been spent online.

“Our predictions of online Christmas business at over two billion kroner is intact, so it’s a great Christmas for e-Trade,” Annette Falberg, the CEO of FDIH, said in a press release.

“Almost half of the online shops in our survey said that sales this year are over their budget. And actually, every fifth shop said that their Christmas sales are 15 percent or higher that their budget.”

READ MORE: New Danish portal enables foodies to teach and earn money in the process

Packages galore
In total, over half of all Danes have purchased Christmas presents online this year and that has led to more packages being sent out, 37 percent more than in 2013.

The survey found that the online sales really took off from the beginning of December to December 15, which was the busiest e-Trade day, before sales dropped steadily until now.

FDIH estimated that the Danes will spend about 72-74 billion kroner online on typical consumer categories during 2014, an increase of 15 percent compared to last year, which finished at 63 million kroner.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”