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Danish maternity app could save thousands in developing nations

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December 9th, 2014


This article is more than 10 years old.

NGO hopes crowd-funding will give the needed boost

The crowd-funded Danish maternity app Safe Delivery App could save thousands of mothers and infants in the developing world. It enables birth attendants to improve their skills and performance by watching animated instruction films.

The app – which has been developed by the Danish NGO Maternity Foundation in co-operation with researchers from the University of Copenhagen and the University of Southern Denmark – prepares the attendants to handle complex and normal births. It is currently being tested in Ghana and the results are looking promising.

“The results of the clinical tests show that birth attendants who have access to the app have far more knowledge than those without it,” Anna Frellsen, the head of Maternity Foundation, told Metroxpress newspaper.

READ MORE: Parliament to consider crowdfunding

Yoko Ono approval
The app includes three instruction videos and the plan is to expand the app with an additional six videos before it is fully released on Mother's Day next year. But the developers are short of funds and although they've raised $37,425 via Indiegogo, their crowd-funding site, their goal is to raise $100,000 by December 10.

Yoko Ono tweeted last week to her almost five million followers that she supported the app and Frellsen hopes her backing will give them a chance of hitting their crowd-funding target. Should they be unable to raise the full amount, the balance will be provided by Maternity Foundation using other means.

According to Maternity Foundation, close to 300,000 mothers and three million babies die in connection with birth in the developing world. Some 90 percent of the deaths could be avoided with qualified birth assistance.


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Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

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At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

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Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”