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Business

Electronics giant arrives in Denmark

admin
December 9th, 2014


This article is more than 10 years old.

Euronics focusing on the rural areas

The price of electronic wares could drop in the near future after it was revealed that Europe's second-biggest electronics chain Euronics is coming to the Danish market. The international group has over 11,000 independent electrical retailers in 31 countries.

Headquartered in Amsterdam in the Netherlands, Euronics has already opened a store in Ikast in Jutland and is scheduled to open 20 to 25 stores in Denmark during 2015. But the goal is not to beat competitors Elgiganten and Expert out of the market.

”It looks like we are getting some good purchase prices, but we shouldn't be battling it out with the two big players on the market,” Viggo Mulvad, the owner of the store in Ikast, told Børsen business newspaper.

"It's more important for us to service our local customers with competitive prices."

Rural focus
Initially Euronics will focus its attention on stores in the rural areas of Denmark.

Euronics is Europe's largest electronics buying group which purchases wares on behalf of its many members.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”