64

News

Legoland to expand into South Korea

admin
December 1st, 2014


This article is more than 10 years old.

Second Asian location for toy giant

The world’s sixth Legoland park will open in South Korea in 2017. According to a press release from theme park giant Merlin Entertainment, the park will be located in Chuncheon, a city in Gangwon Provincea that is a two-hour drive from the capital, Seoul.

“I am pleased to announce another Asian Legoland Park project,” Merlin Entertainment head Nick Varney said in a statement. “South Korea offers both a developed themepark market and strong recognition of the Lego brand.”

READ MORE: Legoland figures boost confidence for global expansion

Since Lego being introduced there in 1984, South Korea has become one of the largest markets for Lego in Asia. 

A bridge to bricks
As part of the deal, the Gangwon Province and the city of Chuncheon will build a bridge to the island where the park will be built.

Another Legoland park is scheduled to open in Japan in 2017, while there is already a themepark in Malaysia.

Lego sold Legoland Parks to Merlin Entertainments Group in 2005.


Share

Most popular

Subscribe to our newsletter

Sign up to receive The Daily Post

















Latest Podcast

A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”