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Hipsterrifying: a video promoting an upcoming Vesterbro hotel caters to a certain type of individual

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November 26th, 2014


This article is more than 10 years old.

Urban House will open its doors in March 2015 and has already garnered plenty of attention on social media thanks to its YouTube advert.

Vesterbro used to be an area that carried with it a rough reputation. Located a stone’s throw from Copenhagen Central Station, it would not be uncommon to encounter drug dealers, prostitutes and junkies all in one place.

In recent years, however, the district has undergone a renaissance. The brothels are still there, but now they've been joined by a host of hip new venues, bars, cafés, hotels and organic food shops. If it’s anything remotely different, you will find it in Vesterbro, and that includes the new demographic frequenting the area: the so-called hipsters.

Urban House is an upcoming hotel/hostel opening in March 2015 and its promo video is currently making the rounds online.

Armed with an assortment of fancy buzz words and a voice that sounds like a fusion of three separate accents, the narrator promises Urban House will be the place to visit for all the non-conformists out there.

The result is a no-holds-barred video that has attracted strong opinions on social media.    

“Kill it with fire before it lays eggs!” Globe bartender John Conaty told the Copenhagen Post.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”