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Business

Burger King in Danish whopper of a move

admin
October 30th, 2014


This article is more than 10 years old.

50 percent more restaurants going up over the next five years

There is good news for all the fast food connoisseurs out there who lament the few number of Burger King restaurants in Denmark compared to its nemesis McDonald's.

Burger King has revealed that the Norwegian company King Food – which is Burger King's biggest franchise operator in Scandinavia – has decided to take over seven Burger King restaurants in Denmark and is looking to increase the number of restaurants in Denmark by 50 percent over the next five years.

“We have ambitious growth plans for the Danish market, and the purchase of these seven profitable restaurants will give us a solid foundation on which to grow,” Ole Erik Samseth, the head of marketing and communication at King Food, said in a press release.

“We'll be operating 46 restaurants in Scandinavia and will be contributing with know-how and capital for further development of the business.”

READ MORE: McDonald's profits up

Viborg up next
King Food have acquired the seven restaurants from Montana Food, who have developed some of the most successful Burger King restaurants in Denmark. The financial details of the deal were not released.

The seven restaurants in question are located in Kolding, Ringsted, Ribe, Rødekro, Slagelse, Nyborg and Silkeborg, while another restaurant is due to be established in Viborg.

In Denmark, all 32 restaurants are run by independent franchises – as is the case with 95 percent of the Burger Kings worldwide – with King Food being the regional master franchise in charge of the marketing of the Burger King brand.

King Foods runs 39 Burger King restaurants in Scandinavia: 33 in Norway and six in Sweden and soon seven more in Denmark.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”