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Business

IKEA Denmark earns over 160 million kroner

admin
October 24th, 2014


This article is more than 10 years old.

Investment into improved services and availability pays off for the popular furniture store

IKEA Denmark has reported a profit of 161.4 million kroner for its 2013/14 financial year – a 32.6 percent jump from the 121.7 million kroner posted for the previous year.

The company recorded a 4 percent increase in revenue, earning 3,4 billion kroner over the 12 months ending 31 August 2014.

Investment into better service bears fruit
"Our long-term efforts to increase our availability and standards of service are beginning to bear fruit," IKEA Denmark president Dennis Balslev noted in a press release. 

A total of 10.7 million customers passed through the doors of IKEA over the 12 months, up from 10.4 million the year before.

More employees serving the customers
The number of employees wearing their classic blue-yellow shirts has also increased, jumping from 1,980 to 2,167. 

"We will continue investing in our stores, but our focus will be much more on improving skills and commitment of our employees to serve the customers," continued Balslev. 

 

 


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”