33

News

Streaming music massive in Scandinavia

admin
October 20th, 2014


This article is more than 10 years old.

Eight million users from the four Nordic countries have switched to digital music consumption

An estimated 8 million Nordic music fans regularly use music streaming services such as Spotify or Wimp, according to a study from Polaris Nordic.

Spotify alone is estimated to have seven million users in Denmark, Norway, Finland and Sweden – a significant portion of Spotify’s 40 million active monthly users worldwide.

The study reported that fully 78 percent of Nordic internet users aged 15 to 65 are digital music consumers and have used services such as YouTube, Spotify, Wimp or iTunes to access music content at some time in the past 12 months.

Scandy’s willing to pay for tunes
While most of the services offer a free option, 20 percent of the Nordic customers surveyed – about 3.5 million consumers – have paid for digital music (downloads or streaming) over the past year. 

All four Nordic countries said the presence of a strong repertoire of local music has played a major part in the success of streaming in the north. A third of the survey respondents say it is easy to find local music via the digital music services.  

Music is important
Nordic users said that listening to music plays an important role in their lives. Over half of the respondents say they would find it difficult or impossible to give up music listening.

The Polaris Nordic Digital Music Survey was conducted in Denmark, Norway, Finland and Sweden in June 2014. The online survey targeted 4,000 internet users (1,000 per country) aged 15 to 65.

READ MORE: Streaming music's popular, but is it a boon or boondoggle?

The survey was commissioned by the three Nordic songwriting royalty collection bodies: Koda (Denmark and Sweden), Teosto (Finland) and Tono (Norway).


Share

Most popular

Subscribe to our newsletter

Sign up to receive The Daily Post

















Latest Podcast

A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”