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Business

Danes turning to their smartphones when they want to buy a new car

admin
September 29th, 2014


This article is more than 10 years old.

Some 54 percent of searches are on mobile devices

The smartphone has become the Danes’ preferred medium of choice when it comes to purchasing a new car, according to statistics from the online market place for cars, Bilbasen.

The figures showed that the number of searches undertaken using smartphones and tablets has shot up from just 4 percent in 2011 to 54 percent in August this year.

“About two years ago, we became aware of how fast the development was,” Morten Heunig, the CEO of Ebay Denmark – the owners of Bilbasen and the classified newspaper Den Blå Avis – told Børsen business newspaper.

“We made the decision to invest heavily in the area. Over a three-year period we wanted to invest 40 million kroner, but that ended up being 50 million kroner due to the explosive traffic we are seeing from mobile phones and tablets.”

READ MORE: Goodbye, Blå Avis

600,000 using Bilbasen app
Heunig went on to reveal that the development of new mobile devices has led to a 20 percent increase in searches in the last year alone.

Some 600,000 Danes have downloaded Bilbasen’s mobile app, and Ebay Denmark expects that the share of visitors using mobile devices will continue to soar and reach about 63 percent by the end of 2015.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”