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Social media opposition against Jensens Bøfhus gathering pace

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September 21st, 2014


This article is more than 10 years old.

Expert warns steakhouse chain to not underestimate the power of social media

An expert has warned that Friday’s Supreme Court victory for the restaurant chain Jensens Bøfhus – which requires Jensens Fiskehus, a restaurant in the northern Jutland town of Sæby, to drop ‘Jensen’ from its name – could backfire on the restaurant chain.

Various Facebook pages pledged to boycotting the steakhouse are quickly attracting support, and over 5,000 people are planning to attend an event tomorrow at a Rådhuspladsen branch of the restaurant.

A shitstorm on the way
Kresten Schultz Jorgensen, the chief executive of LEAD Agency, a consultancy firm that specialises in strategic communication and corporate branding, warns Jensens Bøfhus to not underestimate the power of social media.

“This could be quite serious for Jensen’s Bøfhus,” he told DR.

“There has been a big shift in the last two to three years, during which time plenty of companies have been surprised by the kind of shitstorm social media like Facebook can generate.”

Country’s most common name
Jensen is Denmark’s most popular surname. Over a quarter of a million of its population are called Jensen – approximately five percent of the total.

Jacob Jensen fought for three years to use ‘Jensen’ in the name of his restaurant.

But after an initial victory at a business court, Jensen’s Bøfhus appealed and the Supreme Court reversed the decision, ordering Jacob Jensen to pay the chain 200,000 kroner plus a further 150,000 kroner in court costs.

 

 

 


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”