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Business

Owners of online sports retailer score huge on football clothing

admin
September 16th, 2014


This article is more than 10 years old.

With its sole focus on football products, online shop Unisport generates huge profits

A massive increase in online sales generated Unisport 26.2 million kroner in dividends since 2009, Børsen reports.

Online success with one focus
Unisport sells football clothing and shoes exclusively.

The company launched its online shop in 2002 and operates in all of the Scandinavian countries, the Netherlands and the UK.

It was founded in 1995 in Copenhagen, and currently has only one physical store.

Way ahead of the competition
Unisport's economic performance stands in sharp contrast to the more traditional sports chains such as Intersport and Sportmaster. 

The two nationwide chains lost 7.4 million and 55.3 million kroner respectively in 2013, and are generally behind their online competitors.


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Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

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At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”