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Business

Super Best and Euro Spar on the way out

admin
September 5th, 2014


This article is more than 10 years old.

Group behind mid-price grocers closing them to bring in a new chain

Super Best and most Euro Spar shops are slated to begin closing soon. The Dagrofa Group, which runs the stores, is closing down the mid-priced locations and bringing in the Meny chain, which they say is a higher quality shopping experience.

“We do not really think that there is space in the middle of this market,” Dagrofa chief executive Per Thau told the trade magazine Dansk Handelsblad. “You have to offer low prices or a quality food experience.”

Well-known up north
Meny will open over locations in Denmark, and Thau said that they will “raise the bar for what a supermarket can and must offer its customers". 

Meny is already a well-known brand in Norway, with 152 stores in operation since 1992.

READ MORE: Aldi's financial woes in Denmark continue

Super Best has struggled financially in recent years and the brand’s image took a hit in 2009 when it was revealed that shops were illegally repackaging mince. 

For the love of food
“We are moving forward and positioning Meny as a modern supermarket offering the best in choice, quality, service and fresh produce,” said Thau. “Meny is about the love of food.”

Spar, Min Købmand, Letkøb and discount outlet Kiwi are all also owned by Dagrofa, but they will retain their current names in spite of the changeover.


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Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

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At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”