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Business

Lidl eyeing serious expansion in Denmark

admin
September 4th, 2014


This article is more than 10 years old.

German company looking to double its assets

Nine years after entering the Danish market, the German supermarket Lidl has revealed that it intends to double the number of its supermarkets in Denmark.

The discount supermarket giants recently opened a massive 350-million kroner warehouse outside Køge to supply its 41 shops in Zealand. But it has the capacity to handle much more.

“We have doubled our capacity so we can also double our supermarket numbers from the current nationwide 94,” Finn Tang, the head of Lidl’s Danish division, told Børsen business newspaper. “Time will tell how far we can go.”

READ MORE: Copenhagen to get its first ‘free’ supermarket

Copenhagen a central target
Lidl is notoriously opaque when it comes to its finances and its Danish financial figures are unavailable to the public, so it is difficult to say how well the chain has performed since it first opened in Denmark in 2005.

But Tang said that the decision to invest 350 million kroner into a new warehouse means that there is likely a certain quality and substance behind the financial situation here.

Lidl is currently building three new supermarkets in Denmark and a fourth is on the way. Tang said that the new supply warehouse is a sign that the company is aiming to expand particularly in Copenhagen.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”