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New branding move would make Copenhagen bigger overnight

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August 18th, 2014


This article is more than 10 years old.

If you live in Zealand, you may already be living in the capital without knowing it

Mayors, regional and business leaders and other decision-makers met last week in Roskilde to develop a plan to make Copenhagen more competitive in the world marketplace. The scheme they agreed to intends to market all 46 councils and two regions in Zealand as being part of Copenhagen. Hillerød, for example, some 40ish kilometres to the north, would be called ‘Copenhagen’ to an international investor looking to set up shop.

“Global competition is brutal,” said Copenhagen mayor Frank Jensen is a statement from the City Council. “It makes sense that we come together and work together to attract investors to the region.”

READ MORE: Foreign investors staying out of Denmark

Sophie Hæstorp Andersen, head of the Region Hovedstaden, the Capital Region, agreed with Jensen.

“A Chinese investor doesn’t care that a workplace might be 70 kilometres outside of Copenhagen,” she said in the statement.

”It is all the same to them, so we need to do away with the competition between town and country and north and south and form a united metropolis.”

Falling behind
Region Hovedstaden lags far behind other European cities when it comes to attracting businesses that can generate growth and new jobs in the region. Stockholm experienced growth of nearly 5 percent from 2010 to 2012, while the Copenhagen-Malmö area grew by only 0.4% during the same period.

The goal of a united metropolis is to bring growth in Zealand on a par with the most successful metropolises in Europe.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”