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Royal Unibrew benefits from long, hot summer

admin
August 15th, 2014


This article is more than 10 years old.

Earnings went up with the temperature

This summer's warm weather has inspired beer and soft drink drinkers to down a few extra this year, helping Royal Unibrew to boost its revenue and earnings expectations for the entire year.

Royal Unibrew is Denmark's second largest brewer and the maker of Faxe and Ceres beers and Faxe Kondi soda. It also produces and markets Heineken in Denmark. 

Revenue increased in the first half of 2014 by 67 percent to just under 3 billion kroner when compared to the same period last year. A major part of the increase is due to the acquisition of Finnish brewer Hartwall in August last year. 

Continuous improvement
“We have seen continuous improvement in the first part of this year,” Unibrew boss Henrik Brandt told Berlingske. 

READ MORE: Too hot for beer?

The brewery is now increasing its expectations, both for profit and revenue in 2014.  Full year projections increased to 5.95-6.1 billion kroner from the previously announced 5.75-6.05 billion. The outlook for the operating profit increased from 790-840 million kroner from the previously projected 665-715 million kroner.


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Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

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At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

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Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”