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Copenhagen to get its first ‘free’ supermarket

admin
August 12th, 2014


This article is more than 10 years old.

Consumers willing to write product reviews can bypass the checkout desk

The first ‘free’ supermarket in Copenhagen is scheduled to open on Nordre Fasanvej in Frederiksberg on Saturday. The concept, known as ‘tryvertising’, has been around for a while. Customers register on a website and then go to the shop to pick up whatever products interest them, try them out and then write a review.

Consumers wield a lot of power via social media and the internet these days, and manufacturers know that a positive review can help break a product and get it into traditional stores.

Customers create an online profile for the Freemarket, order the products they want and then pick them up at the store. They are then given a deadline by which their reviews of the products must be finished.

Review or pay
Missing the deadlines risks a shopper’s profile being closed and being forced to pay a penalty to have it reopened. The website where potential customers create a profile is expected to come online on Thursday or Friday this week.

READ MORE: Denmark to run on Dunkin' Donuts

The Freemarket charges shoppers 19 kroner per month to “cover the cost of the physical operation”. That allows customers to try up to ten products per month and entitles them to gift certificates and special discounts at stores across the country. Until the Freemarket website goes online, potential customers can check out the concept at www.freemarket.nu.

 


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”