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Business

Danish fashion selling like hot pants

admin
August 5th, 2014


This article is more than 10 years old.

Germany has imported a lot of Danish clothing

With the Copenhagen Fashion Week set to start this week fashion insiders in Denmark can be optimistic about enjoying success, and with just cause.

New figures from business advocates Dansk Erhverv showed that during the first four months of the year Denmark exported 8.2 billion kroner's worth of clothing and 1.3 billion kroner's worth of footwear.

Compared to the same period last year, it was an increase of 300 million kroner.

“That could be a sign that the markets we export to are improving and there is more purchasing will,” Nynne Norman Scheuer, an export consultant from Dansk Erhverv, told Metroxpress newspaper.

“But Denmark also has a strong brand pertaining to what we can do, in terms of design.”

READ MORE: Capital is getting ready for a week of eco-fashion

Chinese potential
In particular, it is the markets near the Danish borders such as Germany which are responsible for the lion’s share of the export success, but markets further afield, like China, also have potential.

“It’s a country with huge growth rates and a growing middle class which yearns for Danish design and luxury items,” Scheuer said.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”