63

Business

Get a free summer ride for a selfie

admin
July 2nd, 2014


This article is more than 10 years old.

Opel giving away free rides around the city in July

So it’s hot and you want to go to the beach. Your bike tyre is flat, a taxi is too expensive and you hate taking the Metro in your speedos.

Thanks to Opel, there's now another option. In July, the car company will offer free summer rides around Copenhagen in their new urban Adam models – and you only need to download an app, order a ride and then when it arrives, take a selfie with the car to hop on.

Paying with a selfie
Nikolaj Ledet, the marketing manager at Open Denmark, has called the new social campaign 'pay with a selfie' and said people only need a smartphone to join.

"It's very easy: shoot a selfie with yourself and Adam, upload it onto Facebook, Instagram or Twitter under the hashtag #ADAMogmig – you have now paid for the ride and at the same time you are entered in a competition to win the use of an Opel Adam for a week," he said.

The free summer rides with Adam begin in Copenhagen on July 7 and will be available every day until July 20. After that the concept move to Aarhus, where it will run between July 21 and August 3.

If you want to order an Adam ride, you have to download the app Drivr and choose 'Adam' among the offers.


Share

Most popular

Subscribe to our newsletter

Sign up to receive The Daily Post

















Latest Podcast

A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”