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Business

Danske Bank on the offensive in Sweden

admin
June 26th, 2014


This article is more than 10 years old.

The bank wants to double its market share in Sweden

Danske Bank wants to double its market share in Sweden from five to ten percent, according to its head Thomas Borgen.

Its goal is to attack customers from Nordea, Swedbank and its other competitors in the Swedish bank market, and Borgen said that the bank’s small operation in Sweden would benefit its customers.

Size matters
“Perhaps the most important thing is that we are a small operation in Sweden compared to the four big banks, so we can be quicker, more alert and aggressive – in a positive way – than our competition,” Borgen told the Swedish newspaper Svenska Dagbladet.

Borgen also went on to underline the bank’s competitive edge in having a common IT platform in all the Nordic countries.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”