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Business

Bestseller to scoop up British online clothing store

admin
June 17th, 2014


This article is more than 10 years old.

The Danes will have to shell out 1.3 billion kroner

The Danish clothing company Bestseller has reportedly agreed to purchase the British online clothing store M and M Direct from TA Associates for a price of around 1.3 billion kroner.

Bestseller, which is behind a string of brands including Jack & Jones, Only, Selected, Vila and Vero Moda, has been eyeing a buy of M and M for a while now, according to Bestseller’s head of communication, Mogens Werge.

“The plan is for M and M to continue as is,” Werge told Jyllands-Posten newspaper. “The company has some knowledge and experience from online trading that we can learn from.”

READ MORE: US clothing giant loses case against Danish minnow over moose logo

Within two months
As of now before the deal has been completed, Bestseller consists of over 3,000 shops in 38 countries, while the company’s products are sold in 12,000 shops in around 50 nations.

The sale is expected to be finalised within the next two months.


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Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

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Many declare that they simply cannot take another day off, as they are afraid of being fired.

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