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Business

Sound of the Underground: Subway Surfers cash registers in overdrive

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April 29th, 2014


This article is more than 10 years old.

Kiloo earned profits of 122 million kroner in 2013, up from 22 million kroner the year before

The Danish games development company Kiloo has unveiled its financial results for 2013 which showed profits of 122 million kroner, up from 22 million kroner the year before.

Headquartered in Aarhus and run by the two brothers Jacob and Simon Møller Jensen, Kiloo’s success has been driven by the success it has enjoyed with its popular cell phone game Subway Surfers, which involves graffiti-spraying characters fleeing from the police and dodging oncoming trains.

The company has been evaluated to be worth at least one billion kroner by experts, including Audon Partners, which specialises in consulting in purchases, sales and fusions of companies.

“Value based on the future is difficult to predict in this market,” Frederik Aakard, a partner in Audon, told Børsen newspaper. “Customers can quickly turn their backs on the game and then income depends on the company having a new blockbuster in the pipeline. But if Kiloo can continue developing the company worth can be sky high.”

READ MORE: Computer game sales booming

Surfing to billions
Several sources told Børsen that they had no doubts that the brothers could easily sell Kiloo for over one billion kroner.

Subway Surfers is a free game and income is generated primarily from the millions of users that purchase upgrades and perks in order to complete missions.

The brothers have been rather media shy and said that they are not quite ready to open up and would rather focus on running their business.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”