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Bornholm brewery ready to conquer the world
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April 28th, 2014
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The brewery from Bornholm is eyeing the Chinese, Japanese and US as potential export markets
Bornholm brewery Svaneke Bryghus has revealed that it is poised to spill its suds across Denmark’s borders and onto global markets, according to Børsen business newspaper.
Svaneke Bryghus’s unfiltered specialty brews are already found on shop shelves in Norway, Sweden and Finland, but the brewery’s export ambitions don’t end there.
“We are constantly looking at export opportunities and there are more and more wealthy people in Asia who might want to enjoy a quality beer,” Daniel Barslund Jensen, the head of Svaneke Bryghus, told Børsen.
“So I can imagine that we’ll be sending some beer in that direction in the near future.”
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Breweries looking abroad
Aside from China, Jensen is also looking into embracing the Japanese and US markets and hopes to become an established player in the beer market in Scandinavia. Export accounts for 10 percent of turnover for Svaneke Bryghus, and they are far from the only brewery eyeing foreign markets.
A survey by the brewery association Bryggeriforeningen showed that 75 percent of its member breweries expect a rise in exports in 2014.
“There is great focus on exports at the breweries,” Niels Hald, the head of Bryggeriforeningen, said. “They have a product that they can see is in demand outside of Denmark.”
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