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Computer game sales booming

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April 25th, 2014


This article is more than 10 years old.

Industry experiencing massive growth thanks to digital download sales

Danes cannot get enough of computer games, especially when it comes to downloading them from the internet according to new figures.

Multimedieforeningen has revealed that in 2013, the gaming trade experienced growth of 83 percent on 2011, generating sales revenue of 1.43 billion kroner. Much of the success is primarily down to a sharp increase in digital sales.

In 2013, as much as 66 percent of the trade was digital rather than physical – the highest in Scandinavia, writes Avisen.dk

READ ALSO: Hackers holding more people to ransom

Using mobile phones
According to Morten Nielsen, the chairperson for Multimedieforeningen, Danes are dropping physical media and choosing to download games on to their mobiles and computers.

“Danes have generally been quick to make use of the opportunities offered by the internet, and the gaming industry has seen it as a positive sales channel from the start, as opposed to the film and music industry,” explained Nielsen.

READ ALSO: Tablets suspected in maths scores decline

Shops not dead yet
However, despite booming digital sales, physical media continues to perform well, with only a 15 percent yearly drop in trade since 2011.

”The physical shops still have a reason to be around. Only here can you ask qualified staff for advice and receive a more thorough and personal service than the internet can offer,” added Nielsen.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”