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Hamleys Denmark closes outlets following bankruptcy

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April 2nd, 2014


This article is more than 10 years old.

Scandinavian franchise holder shuts all of its stores

The Hamleys Denmark toy chain closed all four of its Danish locations following yesterday’s decision by its Nordic parent company, Kids Retails of Denmark, the owner of the Hamleys Scandinavian franchise, to file for bankruptcy.

Hamleys Denmark had four outlets in the Copenhagen area: at Field’s shopping centre, Copenhagen Airport and the Illum department store, and on Vesterbrogade. The Illum outlet had been closed since the beginning of the year, but was supposed to reopen in August.

HK union consultant Lars Kristiansen said that the company’s employees have been paid their salaries for March and told not to return to work.

READ MORE: Christmas shoppers increasingly head online

Outlets in Sweden and Norway also closed
Hamleys is the oldest and largest toy shop in the world and one of the world's best-known retailers of toys.

Kids Retails of Denmark, which also operated outlets in Norway and Sweden that have also closed, has declined to comment.

The business registry showed that the Hamley’s Danish stores employed between 50 and 99 employees during the second quarter of 2013.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”