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Business

Novo Nordisk eyeing Pakistan potential

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March 5th, 2014


This article is more than 10 years old.

Pharma giant expects annual growth rates in Pakistan to be about 30 percent

Danish pharmaceutical giant Novo Nordisk has made inroads into the market in Pakistan and expects a rosy future thanks to a growth rate of around 30 percent per year.

Novo Nordisk has almost tripled its employee numbers in Pakistan in a few short years from 53 in 2010 to 153 now, and Lars Rebien Sørensen, the head of Novo Nordisk, sees great potential.

“We believe that by intensifying the efforts in Pakistan at an early stage we can influence the development of the health system,” Sørensen told Børsen newspaper. “Businesses-wise, Pakistan has massive potential at the moment.”

READ MORE: Health authorities raise guard against Polio virus

Limited local awareness
Sørensen’s favourable evaluation of Pakistan’s potential is based on figures that show that there are 6.7 million diabetics in the nation – a number that is expected to double in the next 20-25 years.

The reason for the jump is the limited awareness amongst the Pakistani population concerning health and lifestyle-related illness. Many diabetics in Pakistan don’t receive adequate treatment.

Sørensen has only just returned from a trip to Pakistan where he spoke with a number of leading politicians, including the health minister, about the issue.

Novo Nordisk has had a subsidiary operating in Pakistan since 2005, but had already launched insulin products in the Pakistani market back in 1989.


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Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

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At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”