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Business

Low inflation and high consumer confidence

admin
September 20th, 2013


This article is more than 11 years old.

Low prices keep inflation down while consumers predict that the economy is improving

Inflation is rising at a much slower rate in Denmark than in the rest of Europe according to the latest figures from Statistics Denmark.

While inflation rose by 1.5 percent in the last 12 months in the EU, inflation only rose by 0.1 percent in Denmark over the same period.

According to BRF Kredit chief economist Ulrikke Ekelund, a drop in the price of food and petrol contributed to the low inflation.

Low prices, low inflation
“The good news is that our money goes further when we are shopping and that improves our competitive ability given that Danish products become cheaper compared to those in the EU,” Ekelund told Ritzau.

Danish inflation was also lower than in Japan, 0.75 percent, and in the US, 1.5 percent, over the past 12 months.

READ MORE: Car ownership rises as prices plummet

In the EU, only Bulgaria, Greece, Lithuania and Ireland had lower inflation. Estonia saw the greatest inflation, with 3.6 percent.

The consumer confidence indicator dropped slightly between August and September, but is much higher than at the start of the year.

Optimism over economy
According to Statistics Denmark, the high rating shows that Danes are optimistic about both their finances and the Danish economy.

“Consumers think that Denmark’s economic situation is better today than it was a year ago [and that] both their family’s and Denmark’s economic situation will be better in a year than it is today,” Statistics Denmark wrote in a press release.

The statistics agency adds that consumers also expect unemployment to drop over the next 12 months.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”